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For one week in early 2012, Facebook changed the content mix in the News Feeds of almost 690,000 users. Some people were shown a higher number of positive posts, while others were shown more negative posts.

The results of the experiment, conducted by researchers from Cornell, the University of California, San Francisco and Facebook, were published this month in the prestigious academic journal Proceedings of the National Academy of Science.

The study found that users that were shown more negative content were slightly more likely to produce negative posts. Users in the positive group responded with more upbeat posts.

The Electronic Privacy Information Center (EPIC,) which advocates for digital privacy, filed a formal complaint with the Federal Trade Commission over the 2012 Facebook mood manipulation study. EPIC claims Facebook violated laws when it conducted this experiment, as users did not know they were being studied, and did not give their consent. However,Facebook's term of service gives the company permission to conduct this kind of research.


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