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Microblogging

Microblogging is a broadcast medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links." These small messages are sometimes called microposts. As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist to promote websites, services, and products, and to promote collaboration within an organization. Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, E-mail, digital audio, or digital video.

History

The term microblog was more widely used for services provided by established sites like Tumblr and Twitter. Twitter is especially popular in the United States, whereas of October 2019, 48.35 million active users were from the United States. The second most popular country for the usage of Twitter is Japan with 35.65 million active users. [1]

There are hundreds of microblogging sites, among the most notable services are Twitter, Tumblr, FriendFeed, Cif2.net, Plurk, Jaiku, and identi.ca. Different versions of services and software with microblogging features have been developed. Plurk has a timeline view that integrates video and picture sharing. Flipter uses microblogging as a platform for people to post topics and gather the audience's opinions. Emote.in has a concept of sharing emotions, built over microblogging, with a timeline.[citation needed] PingGadget is a location-based microblogging service. Pownce, developed by Digg founder Kevin Rose among others, integrated microblogging with file sharing and event invitations. Pownce was merged into SixApart in December 2008.

Microblogging vs Macroblogging

In Microblogging like Twitter, users are limited to 140 characters per post which means you have to be as concise as possible. But posting microblogs show efficiency to your audiences. For example, instead of spending time on a standard blog, people who are in a hurry can just read your microblogs and get your ideas very quickly.

In Macroblogging - standard blogs, posts lengths are longer than microblogs; therefore, you can write more details and information and maybe convey better images to your readers compare to microblogs. Examples of Macroblogging platforms include Blogger and Wordpress.

New Media and Microblogging

As people have developed more of a taste for micro-blogging to update their lives, there are now many apps that try to go into this unique service by creating apps to provide microblogging services. Tumblr and Twitter are both mobile apps and there are increasingly more. Ranging from private to public.

Tumblr

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Tumblr is a blogging service that gives people the chance to publish brief or full-length media-rich posts using their browser or mobile phone. It's a happy medium between a tidbit posting service, such as Twitter, and a full-fledged blogging tool, such as WordPress or Blogger. Tumblr is aimed at folks who feel they may not have enough content or time to write a full blog, yet still want to write and share links and media. Many Tumblr users don't even write their own posts, but constantly reblog others' posts to share what they are feeling or music they are listening to. Some also use it as an online storage place for their favorite music, quotes, photos, etc.

Each Tumblr user gets its own "Tumblelog," a short-form blog that contains one of six types of media: word posts, photos, videos, quotes, URLs, and IM conversations. Each type of content has its own visual style and corresponding form for publishing. It's delightfully simple, and within minutes you can add a wide range of content. There's also a bookmarklet for your browser's toolbar to post items without having to navigate to Tumblr's home page. [2] Tumblr comes with some pretty advanced options for power users. You can give your Tumblelog its own domain, and even set the length for stories on your RSS feed. There are many themes/layouts for users to choose from, and you can further customize the color of every aspect of the interface. If you are integrating Tumblr into your blog or Web site, there's an option to paste in your CSS.

Twitter

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Twitter is a micro-blogging platform where users share their thoughts, news, information, and jokes in 140 characters of text or less, which was recently doubled to 280 characters in November of 2017. Twitter makes global communication cheap and measurable. Profiles are (usually) public — anyone in the world can see what you write unless you elect to make your profile private. Users "follow" each other in order to keep tabs on and converse with specific people.[3] As of December 2019, there are 330 million monthly active users on Twitter, compared to 49 million active monthly users in September 2010. [4]

On Twitter, following someone is not necessarily an admission of friendship, but nonetheless affords interaction and conversation — at least in short bursts.

Twitter provides a platform for discussion. The user can make a post, in this case a tweet and others can reply to it, creating a thread. Twitter gives you the opportunity to write your tweet with only a limited number of characters, meaning that your tweet has to be short and concise. You can use hashtags in your tweets to reach a larger audience that filters using that hashtag and therefore can easily find your post and participate in the discussion. A Twitter discussion is also similar to an in-person discussion because it gives you the opportunity to have an ongoing conversation with someone as you would have in person. However, the character limit might pose a challenge to the ability to express your opinions as you would if you were having an in-person discussion. You can get feedback on your discussion post by everyone who comes across your tweet if your account is public, and therefore reach a larger audience that can share with you their multiple points of view.

The first step is to understand and master the vernacular. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network.

Tweet: A 140-character message.

Retweet (RT): Re-sharing or giving credit to someone else's tweet.

Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.

Handle: Your username.

Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.

Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following.You may only DM a user who follows you.

Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.


Twitter is not just another social media platform. It can be used as an efficient form of communication during emergencies such as when there is a cellular service outage. "Twitter is an extension of customer service and an efficient way to solve problems for disgruntled customers. To others, the use of interactive media is strictly promotional" [5] The use of hashtags allows people to follow the conversation and all the posts of a certain topic they are interested in.

Dayre.me

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Dayre is the App that helps you blog on your mobile device. For busy people dying to say more than a Note, 140 Characters, or a filtered photo will allow, this is the App for you. Simply post multiple bite-sized updates within a day, and hey presto, your blog post is done. Fill days with treasured recipes, cutting edge tech trends, or your young one’s first years and share your personalized URL with friends, family, and the world. Share more. Create your story.

Dayre App is a microblogging app for your mobile device; posting bite-sized updates, whether they are photos, quotes, videos, locations, text, etc. It is especially great for those who have busy lives and cannot post long blog posts and just want to make a quick update. Post recipes, quotes, OOTD, makeup, art, inspiration, your lunch, funny moments, work, anything you like! Think of it as all the social networks and blogs combined together into one. Dayre offers many features from stickers, uploading images, videos, voice clips, text at any time of the day, and it compiles into a blog entry. It takes the simplicity of blogging and makes it fun and easy for users. It is currently available on iOS at the App Store and Google Play for Androids. [6]

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9GAG

9GAG[7] is mostly an image based microblog. It was founded in 2008 by Chris Chan, Brian Yu, Derek Chan, Marco Fung, and Ray Chan. It has a simple design that makes browsing effortless. It can keep any simple minded user captivated for hours as long as they keep pressing the "J" key on their keyboard (the shortcut to go to the next image). Most of the website's material consists of memes and funny gifs. People can thumbs up, thumbs down, or comment on the image which will determine its place on the site. [8] 9GAG released the app version of the site in July of 2012 for iOS and for Android later in the year. [9]


Reddit

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Reddit[10] was founded in June of 2005 by Steve Huffman and Alexis Ohanian. It has essentially the same purpose as 9GAG, but it is a bit more challenging to use. Rather than just scrolling mindlessly through pages and pages of funny memes, people share content that isn't just funny but also to share interesting articles, as well as thought-provoking questions. The users are mainly male (72 percent) ages 25-34. Reddit also allows up votes, down votes and comments. Users can earn karma and badges, which adds. Many acronyms are born on Reddit (AMA=ask me anything, YSK= you should know, and many others). Reddit has AMA sessions where anyone can put themselves up for questioning by the community. [11] Out of the many celebrities as well as nobodies who do these AMA sessions, Barack Obama did one as well! In August of 2012, Barack Obama connected with all the ordinary and unordinary people of the internet community by allowing them to ask him questions. This was the first time that a president did something of this nature. Before the rise of new media only people high up in the political scene or at least reporters had access to ask the president questions. [12]

Blogger.com

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Blogger.com is one of the most popular blogging applications available. There are two main reasons for its popularity. First, it's been around longer than just about any other blogging software, so bloggers are very familiar with it. Second, it's completely free and easy to use. Since Google purchased Blogger.com several years ago, the features and tools available to Blogger.com users have continued to grow.

Instagram

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While most users opt for websites such as blogger, Wordpress, and Tumblr for micro-blogging, another option is Instagram. Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was originally created by Kevin System, and Mike Krieger launched in October 2010 exclusively on iOS devices. Instagram allows for 2,200 characters per caption, and most of that text won’t be shown until a user click’s more. So for microbloggers on Instagram, they have certain limitations set. Microblogging on Instagram however, allows for more engagement and interaction amongst readers[13]. Some active microbloggers on instagram are October June, Yes and Yes, Wit and Delight and Local Milk. Microblogging on instagram is also a great first stepping stone for bloggers who want to eventually host their own website and to gain a following. Instagram is now increasingly used as a marketplace as well, to buy and sell products or services. It's latest update features a remodeled app, dedicating an entire page to a marketplace sector.

Weibo.com

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[14]

Weibo is one of the most popular blogging sites in China. Users can share what they find interesting and noteworthy with friends and other users in a sentence ( 140 characters limitation). Friends are also invited to leave comments or share moments of joy and sadness with others by reposting function in a timely manner. Besides, users can also follow other bloggers that they find sharing common interests.




Pinterest

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"Pinterest is the PR – 9 microblogging portal which allow users to share photos with the text which you want to share with your followers also." [15]. It is solely based on the uploading of pictures with a short caption that can be liked, shared, and saved for later use. Many users visit Pinterest for quick ideas on specific topics of interest. These can easily be found by typing in the subject into the search bar, generating thousands of posts relative to that subject. It is an extremely efficient form of microblogging seeing as though microblogging is defined as "the practice of making small frequent blog posts" and Pinterest does just that.



Celebrity Blogging

Yes, we love to read others tweets, and see there tumbl.. but there is nothing like reading up on someone else life! Yes Celebrities! Here are some of the top gossip websites that i believe give the most JUICE!

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http://tmz.com/ TMZ is a celebrity news website that debuted on November 8, 2005. The managing editor of TMZ is Harvey Levin, a lawyer-turned-journalist. A companion television series, TMZ on TV, first debuted September 10, 2007. TMZ stands for thirty-mile zonewhich is the name of an area in hollywood

http://mediatakeout.com/ This is a great website, not only do they give you the major juice but you when you are done reading you actaully take what you read and believe it. beleive me! they are very blunt with the things that they and the way that they same it. and they have rock solid images, references and more.

https://www.necolebitchie.com/ Necolebithcie is a very enterating blog to read. They report many things, they dont just post about celebrities but they speak about news thats going on day to day. so it gives you the best of both worlds. reading about the world news and reading something light also. The blog has great humor through writing, which is something that amazing because you always want to laugh once you read something. laughing is always the way to go!

Issues with Microblogging

There will always be problems with security by posting things publicly online. Privacy is arguably a major issue because users may broadcast sensitive personal information to anyone who views their public feed. Microblog platform providers can also cause privacy issues through altering or presetting users' privacy options in a way users feel compromises their personal information. An example would be Google’s Buzz platform which incited controversy in 2010 by automatically publicizing users’ email contacts as ‘followers’.

In one example of the breaches of privacy between Peter Coffin and Xiaxue, who is an online blogger--Peter attacked Xiaxue about her plastic surgery and the two argued. Things went heated as Xiaxue dug up some dirt behind his fake Japanese girlfriend "Kimi" This is a prime example of how microblogging's privacy is always at risk of being misused because everything is traceable online and findable.[16]

Another issue that may arise within microblogging is the content people share. Users may need to filter what they share because everyone's perception is different. Someone may perceive your message different than what you intend. Remember that when you share something online, you have no control who sees it unless your account is on private.

A great example of this would be the Twitter case surrounding Justine Sacco, the former PR director of IAC. She sent a tweet prior to her long flight to South Africa and was not prepared for the social media buzz she had created. For the next day, week, month she was the biggest topic online. She had tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” [17]during her layover in Heathrow, England. Although she only had 170 followers at that time, soon she had over a thousand followers and it was all due to the racist tweet she shared. She was shamed all over online platforms and was in the news. This is a strong case to show people how content matters.

References

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