New Media and Communication

History

Communication is something we experience do everyday. It is a way of engaging in either a conversation or by using a tool that connects us with others. prior to now Media companies such uses the News Paper, TV, etc. platforms to communicate with the society of the happenings in the world, either in politics, fashion, entertainment, cross-cultural situations, etc. Most times, it takes a while for people to have access to these information. Thanks to New Media, having access to information's is not that difficult as it was before the appearance of modern technologies and media platforms such as Skype, Snapchat, Instagram, Facebook etc.prior to now, there was no online news platform, but today, you can have access to information just with a single tap on your smart devices. These New Media technology has changed the way we as individuals and society operates. More companies can reach out to their clients quickly and efficiently, advertising and marketing firms are also using this platform to make known their products to the entire world or specific target. Also there is a large increase of New Media entrepreneurs rising from platforms such as Instagram and companies are cashing in on "Instagrammers" with large number of followers to market their products.

New Media

In this modern era, there are various ways and platforms for social networking and the ability to communicate with friends, family members and engage with others. it is important to know that New Media relies heavily on the internet to function maximally and for the purpose of distribution. It is also acknowledged as a highly digital interactive technology. Some examples of new media are websites, Mobile Apps, Social Media such as LinkedIn, Snapchat, Skype among others. We will be analyzing how the media platforms operate, how many more are out there and among other things, how new media relate to our day-to-day activities.

Donald Trump Finds Support in Reddit’s Unruly Corners by JOHN HERRMAN! This is one great example of how New Media might be a useful tool to have but also a very assertive instrument. In this article of the New York Times, we see that a website that gains a lot of popularity for helping to attract more support for Obama’s campaign has also become an instrument of bigotry, ethnic and religious exclusion. To see that a presidential candidate is using materials coming from one of the groups that are taking part in practices such as oppression of people with different religious beliefs or from the different racial backgrounds is somewhat revolting. His campaign might point out the fact that they just received the video via a link on Twitter, however, their whole purpose is to analyze everything that might affect their leader’s campaign, whether it is in a positive or negative way, as the election for the leader of the free world is in the balance. By them, using the video, they are indirectly acknowledging the group and giving them incentives and encouragement towards their practices.

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Skype

Skype is one of the more popular video chat programs in the world. Users can create an account, at no cost. The only requirement is to own a webcam, and have internet service. Once you have these two things mentioned, one is ready to video chat with anyone all over the world. With over 660 million members in the world, Skype is definitely the leader in the market. Skype is an IP telephony service provider that offers free calling between subscribers and low-cost calling to people who don't use the service. In addition to standard telephone calls, Skype enables file transfers, texting, video chat and video conferencing. The service is available for desktop computers, notebook and tablet computers and other mobile devices, including mobile phones. A number of companies, including Skype, produce dedicated Skype phones. Skype's benefits, beyond the free and low-cost calls, are said to include easy set-up and good audio quality. To use Skype from a desktop computer, you just plug in a headset, a specialized VoIP phone or a regular phone (via an analog telephone adapter). You add contacts similarly to the way you do for instant messaging and then, to make a call, just click the icon next to the contact.

Skype for Business

[1] Skype for business allows companies to have company-wide communication with a bunch of great features. You have a built-in IM system that also doubles as your phone, attaching a headset allows you to make both internal and external phone calls. The person who you are calling does not need Skype for Business to receive the phone calls. Skype for Business can be downloaded on a bunch of devices, this could be good for companies that have employees who travel a lot or work for home. You can connect Skype for business to your work email account and this will save all of your conversations. This is a great way that new media helps enhance communication throughout companies.

Skype is at the forefront for businesses that operate in a global setting and the cost of a person to person meeting is either extremely inconvenient or just downright too expensive. With the invention of Skype and other video calling programs like it, they have helped change the way people interact virtually as "in person". Skype has simplified an age-old process. The Skype video call is unlike a phone call because you can see the other person. A boss can see if the other individual or individuals isn't paying attention or making eye contact. A Skype video call is exactly like a meeting except the one major difference is you're not directly in front of the person you're skyping with but by being able to see the other person you can still get your point across and convey your message as you would in any meeting in real time.

WeChat

WeChat, known in Chinese as Weixin (Micro letter) - is one of the most popular apps for sending text, voice, and photos to friends and families in China. A little over four years ago, the app was launched by the Chinese investment holding company called Tencent, one of the largest internet companies in the world. Currently, WeChat has over 960 million monthly active users among the one billion registered users, almost all of them in Asia. The app is free to download and WeChat generates most of its revenue through advertising. WeChat users in China can access services to hail a taxi, order food delivery, buy movie tickets, play casual games, check in for a flight, send money to friends, access fitness tracker data, book a doctor appointment, get banking statements, pay the water bill, find geo-targeted coupons, recognize music, search for a book at the local library, meet strangers around you, follow celebrity news, read magazine articles, and even donate to charity … all in a single, integrated app.

WeChat extend feature WeChat is not only a dominated messaging app but also has its hands in the business field. WeChat combined e-business and friendship communication into a new platform for business developing usage. WeChat also replaced banks for small business money transactions. This function once was criticized by Chinese major banks of skipped transaction fees and suspended partial of banks' operations. However, WeChat and banks negotiated through and reached an agreement. The cooperation gives WeChat a chance to dominate majority payments in people daily money engagements. People can transfer money on WeChat, pay bills, buy food in the market and even pay taxis. WeChat functions as a mobile wallet. WeChat also created a "red envelop". It's Chinese tradition to give a " red envelop" during the Chinese new year or other events, such as a ceremony for a wedding or birthday. These digital red envelops created fun and also made zero distance for social connections.

KakaoTalk

Like most instant messaging applications, KakaoTalk, also known as KaTalk, has free texting and calling features for smartphone users. Launched in 2010, this app is used by 93% of smartphone users in South Korea and has about 104 million users in 15 languages worldwide. People are able to have one-on-one or group conversations as well as send messages, photos, videos, voice notes, and even your location through this application over WiFi, 3G or LTE. Users can invite as many people as they wish in group chats and send announcements, polls, animated emoticons, and events to their friends within the chat. While KakaoTalk began as a messaging application, it also became a platform for various third-party content and apps, including many games for friends to play together through this app.

ooVoo

Similar to Skype, ooVoo offers video and text chat to users from all over the world. Oovoo has an outstanding amount of over 200 million users in 78 different countries. The interface is similar to Skype as you can message users directly as well as send files to other people. ooVoo was one of the first to introduce desktop sharing, which is now a staple in most video chat applications. OoVoo is a video chat and messaging app, and is available for iPhone/iPod/iPad and Androids. You can also use OoVoo on a computer (PC or MAC). With OoVoo you can video chat with up to 12 people at a time; you can see four people at once on screen during these video chats. FaceTime only allows for a two-way call, while OoVoo allows more users at a time.

Google Hangout

Google Hangout is Google's version of Skype and ooVoo. The application is integrated with Google+, as well as Google Talk, and Google Voice. Google Hangouts allows you to send hangout messages, you can start a Hangout with only one person or have a group chat with several people. It also allows you to make video calls, where you can have face-to-face video calls with up to 9 other people. Making phone calls is also a function in Google Hangout, almost all calls you make to the U.S. and Canada are free from all countries where Hangouts calling is available. A few U.S. and Canadian destinations will cost 1 cent per minute (USD), or the listed rate for your local currency. Calling isn't available to all locations. Google Hangout also allows you to send text messages, You can send text messages using Hangouts with your Android device or your Google Voice phone number. Some of the basic functions like share photos, locations and stickers are also available on Google Hangout, you can share photos, stickers, and emoji in conversations. On mobile devices, you can also share your location with other people.

Houseparty

The Houseparty app is a way for people to video chat with more than one person at a time (limited to 8 people max). This app is available on both iPhone and Android devices. The chat splits each participant on the screen to create this easy, "party-like" feel in order to see everyone in the chat. If any of your friends on the app are having a chat with one or more than one person, you can join the party just by clicking in. Private group video chats can be created, but that's said to ruin the fun and purpose of the app. There are different features that can be used on the app including a wave, buzz, ghost and many more. You can go into the app and wave to your friend to let them know you're available to chat. If a wave isn't enough and you need to urgently speak to your friend, you can buzz them. Every time you open the app, your friends are notified that you are there. If you do not want your friends to know that you are on the app, you can go into ghost mode.

The application features over 200 million users who spent an average of 51 minutes using the app. It has featured a new feature in which a user can set up video chats ahead of time with a capacity of 16 active users. It is a great application for friends and family to connect with each other. This feature called Groups sets apart the app distinctively from its competitors and is all set to bring more fun for the users.

TeamSpeak 3

TeamSpeak is one of the original VoIP applications targeted at gamers. Gamers do not need to use video chat as they are focusing on the game, but they require a platform that allows for high-quality voice. Individual servers can be created and users can join the server/channel in order to talk with other people also on the server/channel. TeamSpeak is a proprietary voice-over-Internet Protocol (VoIP) software that allows computer users to speak on a chat channel with fellow computer users, much like a telephone conference call. A TeamSpeak user will often wear a headset with a microphone. Users use the TeamSpeak client software to connect to a TeamSpeak server of their choice, from where they can join chat channels.

Mumble

Similar to TeamSpeak, Mumble is a VoIP application that is used by gamers in order to communicate with a high-quality voice platform. Mumble uses a client-server architecture which allows users to talk to each other via the same server.[2] It has a very simple administrative interface and features high sound quality and low latency. All communication is encrypted to ensure user privacy.

Ventrilo

Ventrilo is also a VoIP application for gamers. Servers can hold up to 400 people and servers are free up until 8 people. The Ventrilo client and server are both available as freeware for use with up to 8 people on the same server. Rented servers can maintain up to 400 people. The Ventrilo server is available under a limited license for Microsoft Windows and OS X and is accessible on FreeBSD Kopi, Solaris and NetBSD. The client is available for Windows and OS X. However, the OS X client is still unable to properly use most servers because of a lack of support for the sparsely used GSM codec. Flagship Industries does not offer a Linux Ventrilo client. Third party Ventrilo clients are available for mobile devices, such as Ventrilode for iPhone[4] and Ventriloid for Android

Discord

Discord is a completely free VoIP platform that does not rely on any P2P connections. Rather, Discord hosts a central server in each major region of the world and individuals can create their own server within the Discord's server that anyone can join for free. Discord can also be run in browsers as well as on the phone provided you have an account. Discord is always completely free to use with no gotchas. This means you can make as many servers as you want with no slot limitations. Discord also includes features such as direct messaging, group messaging, screen sharing, group voice chatting, video chatting, sending files, and sending pictures and videos. Although its unpopular debut, Discord has risen to become one of the most popular mediums of creating communities.

For their revenue, Discord plans to add several bonus features in the future. Some include optional cosmetics like themes, sticker packs, and sound packs available for purchase. Discord states that they will never charge for core functionalities. Encrypted server to the client to communicate keeps the user's IP address safe. It will always allow you to be connected with your friends.

Discord also includes premium features for members who decide to support discord through monetary means. Discord Nitro comes with global access to custom emojis from all the servers you are a part of, a custom Discord number tag, animated avatars, and server enhancements. It costs $9.99 per month and $99.99 per year. This allows moderators and users to boost their servers, which allow higher quality streaming and greater aesthetic implementations.

FaceTime

FaceTime is a video or audio calling communication application for Apple users. It was initialized by Apple in 2010. FaceTime was launched after the iPhone 4 came out. It allows video-chatting between two individuals, but not for group conferencing. FaceTime first debuted in the second half of 2010 on the iPhone 4, and currently supports the iPhone 4 and later, iPad 2 and later, the fourth-generation iPod touch and later, and Macs with Mac OS X Snow Leopard (v10.6.6) and later installed. Some FaceTime features, like 720p resolution, are only available on certain platforms such as newer MacBook Pros and iMacs. Apple's FaceTime service is free to use but does require an Apple ID and a Wi-Fi connection, although future versions of FaceTime may also work over 3G and/or 4G connections, and several apps are currently available that make FaceTime over a 3G connection possible on a jailbroken iPhone. Many users purposely buy Apple products in order to access this exclusive Apple service. It can be used on a variety of devices such as iPhones, iPads, MacBooks, etc. Users especially use this service for its speed in comparison to communicating with other brands such as Androids. It's free for all users but requires an Apple operating system to function.

iMessage

iMessage is a messaging app that allows you to send messages instantly when connected to the internet. This is done through an Apple device, such as an iPhone, iPad, or Mac. Your device must be updated to support iOS 5 or later. This allows you to send messages in a matter of seconds to other iPhone users. When you send a message through iMessage, your text turns blue, this is an indication that the other user is an iPhone user as well. If the text a user sent was in a blue bubble it indicates an iMessage, however, if it turns green, a regular text message was sent. The great part about iMessage is that it can be sent to any iOS user not only to iPhone users but anyone using any iOS enabled device such as iWatch, iPad, iPod, Mac. It features over 250 million active users who have sent over 300 billion iMessages. Keep in mind that iMessage is not interoperable with Android devices, if you send a message to an Android user using your iPhone, the message will be sent as an SMS.

With the newest iOS 14 update, iMessage inherited new functionalities. The first function is the ability to filter group chats by sender, unknown senders, or messages. There are also typing indicators on the main message screen to see multiple people typing at once. The next function is the pinned function. The pin function allows active group chats to stay at the top of your messaging screen, in the case where a user socially active, it becomes difficult to manage and find these chats. Fun fact: Typing indicators on pinned chats will line up with the mouths for people who have a portrait photo or a Memoji selected as their shared image. Inline functions also allow people in a conversation target selective messages to respond to, which lessens the ambiguity of a response. Mentions and Memoji are the remaining functions that were built in with the update. Mentions allow people to tag someone in their messages to directly refer to them, while Memoji is the customizable avatar of your online persona.

Viber

Viber is lit. It has the coolest and worst stickers. With Viber, you can connect with people from across the globe. Viber is a mobile application that allows you to make phone calls and send text messages to all other Viber users for free! Viber is available over WiFi or 3G. Our sound quality is much better than a regular call. Once you and your friends install Viber, you can use it to talk and message as much as you want.

TedTalk

Tedtalk stands for technology entertainment design and it is a video conference created to spread ideas. Each video is limited to 18 minutes and each video is typically about a different topic. The first TedTalk started in 1984 and over the years many well-known figures such as Bill Gates and Stephen Hawking have spoken on an episode of TedTalk before. Their slogan is "ideas worth spreading" and they uphold this slogan by sharing their videos online for free. Over the years, they have accumulated millions of viewers and it is currently watched for many different purposes.

Line

LINE is available for domestic as well as international calls for free. It is becoming quite popular with over 300 million users worldwide; especially loved by Kpop fans as they can connect with their artists via pictures, video clips, voice messages, and funny stickers of LINE.LINE reshapes communication around the globe, bringing you closer to your family, friends, and loved ones—for free. With voice and video calls, messages, and a limitless variety of exciting stickers, you’ll be able to express yourself in ways that you’ve never thought possible. With over 600 million users worldwide, LINE’s constantly expanding platform will continue to provide exciting new experiences and convenience.

Facebook Messenger

Facebook Messenger is the newest form of direct communication for Facebook users. It allows for private messages between two users, or creates a group chat for several users. Many people have the messenger app because Facebook has made it very difficult to view your messages without downloading the app. On the bright side, you can send other stickers (which are huge smileys and emoticons with all different faces and symbols) as well as regular emojis. Messenger has also made it possible for you to name your chats, change your font color and also give yourself a different screen name in the chat. One of the coolest things about using the app is that once you send a sticker with the love emoji, hearts will fly all over the screen. If you look at the picture below, it shows you the different personalized stickers that show your emotion and other feelings.

Recently Facebook expanded the Messenger app and its capabilities. It currently allows users to send money via the app, video chat or voice call using wifi or data, and play games with other users. Similar to other communication apps, users can send photos, videos, voice recordings, and other digital files. It also allows for the creation of group chats. Within a group chat, users can give each other nicknames, change the name of the group chat, create polls, and events for the users in the chat. These expanded capabilities show that Facebook is trying to expand the number of users.

Instagram

Instagram has a system where users can send messages directly to each other. It is similar to Facebook Messenger, but it does not require to download another app for direct messages. Instagram Direct Message can be found at the corner of the home page, which notifies users when they receive messages from other users. Similarly to other communication systems, Instagram allows its users to create group chats, share pictures, and videos, however, it cannot do voice calls and video calls.

On August 2, 2016, Instagram announced, "Instagram Stories" as another method of communication for users between other users. One can post a video (either self-recorded or self-timed) or a photo taken at that instant and post it to a "story" to stay for 24 hours. At the end of 24 hours, the post deletes. Instagram also released the Live streaming feature, allowing users to stream live from their Instagram account at any given moment. After the user finished the live stream, they can choose to have it remain on their regular Instagram stories.

WhatsApp

WhatsApp is a 'cross-stage informing application which permits clients to trade messages without paying for SMS.' The application is good for iPhone, BlackBerry, Android, Nokia, and different Windows advanced cells. WhatsApp highlights incorporate one-on-one talk, bunch visit, push notices, sending and getting both video and sound records. WhatsApp Inc. was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!, based in Mountain View, California, was acquired by Facebook in February 2014 for approximately US$19.3 billion. By April 2014 it was evaluated that WhatsApp had roughly 500 million clients, who send and get more than 64 billion messages a day. By February 2016, WhatsApp had a user base of over one billion, making it the most popular messaging application at the time.

Economically, WhatsApp pierced an industry strewn with the high cost and limited options. According to “Going Abroad? Don’t be afraid to pack the cell phone,” 2009 featured a sour economy that discouraged international travel altogether, making those who did travel weary of additional costs like cell phone usage: “But stories of $3,000 iPhone bills when we return have scared many consumers into turning off their phones or leaving them at home.” In 2009, Verizon charged $0.50 USD for sending SMS texts and at least $0.49 cents per minute for calls. AT&T, T-Mobile, and Sprint charged comparable prices for international data and phone plans. At the same time, WhatsApp charged phenomenally less than all of these large corporations for international messaging and calls – the two most important aspects of the cellular phone. WhatsApp’s two 2009 price-points were $1 to download then unlimited use after, or free to download and $1 a year after the first free year, dependent on the user’s host country Appropriately, many turned to WhatsApp instead of their cell phone providers for international phone use. Only WhatsApp’s required Internet connection proves a continued shortcoming, but many prefer searching for Internet hotspots to connect to versus paying up to their cell phone providers.

WhatsApp has tipped the Smartphone into the standard culture. The Smartphone has changed life on a worldwide scale, incorporating into creating nations. In South Africa, for instance, in spite of various social applications that have been presented, not very many have been as broadly gotten as WhatsApp, which today is utilized by 15 million supporters; contrasted with Facebook with 9 million and Mix it with 7 million endorsers. As per an arrangement of Google inquiry measurements beginning from South Africa for 2011, WhatsApp.com was seen to be the most "googled" and downloaded website in that nation. The way that WhatsApp was brought into the market in 2009, and has achieved a large portion of a billion dynamic clients in under five years, speaks to an amazing achievement by any measure and would recommend that this fast dissemination and far-reaching selection.

From the perspective of some international governments, WhatsApp hinders the task of protecting citizens. In some places, WhatsApp’s encryption is illegal. In 2016, Brazilian authorities arrested a Facebook executive for failing to provide the communications data of users being investigated for drug trafficking In India, any encryption above 40-bit requires explicit government approval, effectively deeming WhatsApp’s 256-bit encryption illegal at the same time as the situation in Brazil. “Here’s Why Wall Street’s Love of WhatsApp Is Illegal” by Lucinda Shen explains how the app’s business use by financial executives in the United States harshly counter laws from the Securities and Exchange Commission that “require financial firms to keep records of all communications.” In response to all government and citizen outcry for not providing user’s communications in investigations of criminals, WhatsApp repeatedly replies that it cannot provide information it doesn’t receive, and always favors on the side of consumer privacy.

WhatsApp implies to portable endorsers' impression of the relative simplicity and absence of exertion required to utilize the informing application. PEU has firmly identified with Rogers' (1995) idea of "unpredictability" which he characterizes as 'how much development is seen as generally hard to comprehend and to utilize,' seeing the 'apparent multifaceted nature of advancement as adversely identified with its rate of appropriation.' PU, then again, reflects PDA clients' subjective evaluation of the degree to which WhatsApp will enhance their lives; at the end of the day, their view of the utility or advantages got from utilizing WhatsApp.

WhatsApp was adequately used to complete the seven-week-long teachers‟ strike in 2012 in Swaziland while Clayton found that developing informing applications like Snapchat, Kik, WhatsApp, and WeChat are obviously filling a shopper requirement for new components of correspondence, drawing time spend from the most settled interpersonal organizations. These applications are esteemed for their effortlessness, highlighting a shopper inclination that could direct future advertising openings. The study investigated the utilization of the main informing applications, what's driving informing application selection, where the impacts are being borne out, and future projections.

It was likewise found that in Brazil, Newspaper Extra brought WhatsApp application into their newsroom particularly through their PC and they guaranteed the benefits of utilizing such application was steady stage, less expensive than content informing, easy to understand, hyper closeness with pursuers and more youthful newsroom since 90% of the populace had mobile phone and 47% had PC and the web get to.

My Blog Log

My Blog Log is a platform developed by Cloudspace, which was based as a social network for the community of bloggers. The web site allowed bloggers to create an account and place their blogs among other networks of blogs. As a result, this process facilitated sharing blogs between registered bloggers. Bloggers could search for another blog by browsing communities consisting of a number of individual blogs. My Blog Log also contained a web fidget, which used to show statistics of each blog, specifically visitors' amount, their activities and location. My Blog Log represented a network of communities, each of which had its members. MyBlogLog was sold for 10 million $ to Yahoo in 2007 having 45000 active users , however the project didn't develop and 3 years later Yahoo announced its termination .

GroupMe

GroupMe is a group messaging application similar to WhatsApp. It was founded in 2010 by Jared Hecht and Steve Martocci. In August 2011, GroupMe was acquired by Skype, a video chat service corporation. GroupMe is free to use and users can engage in 1 on 1 conversation or group conversations. The application uses mobile data, but can also be linked in SMS. Users can easily chat, send emoticons, or even share pictures and videos with a few taps. The app is available on Android, Windows, and iOS.

Groupme works by simply downloading the app and it is accessible online. You then create an account by providing your name, cell phone number, and a password. it also has access to connect to your Facebook or Twitter account. GroupMe has become a very popular source for students working on group assignments along with communication with family. It is very convenient for those that love to communicate a message to various people all at once. The app allows you the ability to share photos, videos, locations, create events, and personalized emojis. Also for those who don’t want to use the app they can still send and receive GroupMe messages through SMS.

IMO

IMO is an application that connects users over a medium of cellular or wifi capability. It has one popular meaning "In My Opinion". Like various other applications available it has the same concept that it allows users to send/receive phone calls, texts, videos. There are various other applications in the market that require a monthly or yearly subscription but IMO does not require any payments to sign up. It is absolutely free of cost and does not even require an active cellular number. Active Facebook users can also connect/login using their active facebook credentials. It is a great way for people to connect with their loved ones who are hundreds of miles apart.

Telegram

Telegram is a chat service that offers end-to-end encryption and the option for the messages to self destruct. Telegram is also secure and has distributed data centers to keep user data safe. It is a cloud-based messaging service and allows for seamless integration over multiple platforms. There are no size limits on chat content and the app can send documents of any kind. Telegram allows for group messages with up to 100,000 members. Telegram has an open API and protocols so the user can personalize and build new tools.

Slack

Slack is a collaboration hub where you and your team can work together to get things done.

Slack Logo

Key features:

💬 Organized conversations

In Slack, work happens in channels. You can create channels based on teams, projects, or even office locations. Members of a workspace or org can join and leave channels as needed.

🔎 Searchable history

When messages and files are shared in public channels, information flows transparently throughout Slack. Search is how you can narrow down and find what you need. Learn how to search for messages and files.

👥 Work with external partners

Shared channels and guest accounts give you the flexibility and freedom to work with clients, contractors and other third parties without having to leave Slack.

🤖 Apps and integrations

Apps and integrations are the tools that will help you to bring your existing workflows into Slack. The Slack App Directory has thousands of apps that you can integrate into Slack.

🔐 Security

At Slack, security is important to us: we protect your data as if it were our own. Learn more about our security features.

New Media and Entrepreneurship

Media and Entrepreneurship as stated earlier, is seen and widely known as one of the most important and prominent avenues to dominate lives and this comes off as no surprise to many because it has come to play a resolute part in the growth of the society in terms of entrepreneurship. Media Entrepreneurship is seen as a modern repercussion of technological digital media and an embrace of entrepreneurs as an economic platform in various communities. This platform is also known as a good platform to foster creativity and entrepreneurial movement. A research conducted and concluded by the media entrepreneur in Iran, concluding that there are frameworks available that controls these factors such as related strategy, related enterprise factor, related product, resources that are related as well as an environmental framework.

It has also been concluded that the social media platform is one that provides a possibility for the growth of the economy in developing countries or otherwise but support is required to enhance the business approach and information in its first stages. The framework presented is to help get them ready to develop an equilibrium amid diverse areas and support their starting point for their next research in media entrepreneurship. Media entrepreneurship circles around generating a software or technological product and introducing new products into the market should be as a result of what the desires of the people are. The question of “if this is what people need or crave for” should probably be the focus of the creation of a product or business. Once the desire is known then the question of if the desire is something that is within the ability of the entrepreneur to embark on; can it be delivered and on time. Once this is achieved, there is also the part of maintainability; can it be maintained in such a way that the business will keep on experiencing growth on every side.

The relevance or importance of entrepreneurship to the media cannot be overemphasized in this modern era. From yet another angle, entrepreneurial factors have outstanding effects on new media related industries provided they are within the lifestyle and innovation related enterprises. The primary advantages of the entrepreneurship movement such as creativity are essential in the development of the success of media enterprises. As Khajeheian (2013) states, media entrepreneurship plays an important role in influencing the entrepreneurship phenomenon, by creating a discourse that transmits values and images ascribed to entrepreneurship, providing a career promoting entrepreneurial practices. Through these platforms, entrepreneurs and media have great potential and positive effect in various societies. There is also the part of the self rule attributed to the products of new media that are more similar to the aspect of the movement of entrepreneurship such as creativity, innovation, autonomy, proactive and risk- taking. The risk taking part I find important because in the context of new media and entrepreneurship and in order for entrepreneurs to venture into a new line of business like beauty and lifestyle influencers on social media such as Instagram, they must be willing to take risk even when they don’t have enough followers in the beginning stage; they must be able to gain the trust of social media customers, grow their followers genuinely and not buying followers; being able to advertise the brand in an attractive way and can also take advantage of the advertising platforms Instagram provides. For example, Instagram can inform you as a business owner to advertise with them and they will also let you know where these adverts will be advertised and distributed.

They also do this for a fee and provide you with the option of putting your adverts up for any duration of time you want, but it all depends on budget reserve and your ability to keep up. This advertising platform may help in promoting your brand or business to a certain extent but may not gather the necessary population or followers you may need to be seen and yet recognized as a style influencer, hence the reason why as a New Media entrepreneur, there are still risks involved. Which is why I think it is important to weigh the pros and cons of venturing in a new media business; there should be enough convincing research before moving into such a phase of business.

Budding businesses are breaking new grounds and becoming successful because of media entrepreneurs in order to get the shares of the market via the social media factor. Social media has changed the way the majority of people look and approach business irrespective of circumstances. This is attributed to technological platforms such as Facebook, YouTube, Instagram etc. ever since their arrival, the cost of production has been on the low and as a result, quite a lot of the exquisite markets that was needed to move this aspect of business forward have become profitable while the production cost continue to decline at a fast level. In recent times, these new media entrepreneurs have carved a niche for themselves by using the resources naturally now available to them have systematically reduced costs and have become a major partaker and player in the market, definitely not as an opponent anymore because as many of them know they are not competing with anyone. This is a pattern that is totally different from what the market and the society used to know or may have experienced in time past. Khajeheian (2011) argues this new development became part of a major role during the recession era. Which could be potentially correct because according to research some of these market sectors will become more influential for greater proceeds.

GOAT

Goat App

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GOAT is an app which was founded in 2015 in Los Angeles, California. The founders Eddy Lu and Daishin Sugano created the application in order to provide sneakerheads a place to buy and sell sneakers. When the application was first introduced, it raised over $5 million at the time. Unsure of the outcome the company would face, this investment paid off ten-fold as it became one of the leading shopping applications on both the Android and iOS platforms. It has raised over $160 million through investments since its creation through the help of other companies like FlightClub and FootLocker. Having over 7 million users a part of the platform, people can shop from the widest variety of sneakers available in any marketplace. Buyers can see up to 75,000 sneakers whether they browse through the website or the app. For sellers, their account must first be verified before they are able to list any sneakers. Once their account is verified, they will be able to list sneakers only if they attach photos of their product. A unique feature of the app is the point system created for the sellers. The seller starts off with 90 points in their account and each sale will add 2 points to their seller rating. In order to maintain the standard commission rate of 9.5%, the seller must remain above 90 points. Each cancellation to a sale will result in a loss of 10 points and an increase in their commission once they fall below that threshold. After 150 points are achieved, the seller will no longer need to manually take photos in order to sell their items, and their commission fee will be at 9.5%.

After a sneaker is sold on the app, it must be shipped to one of three different authentication facilities to be verified for authenticity. Once it passes this test, the product will be repackaged and shipped to the buyer. If the sneaker is deemed to be unauthentic, the buyer will be notified and the sneaker will be shipped back to the seller. In the case that the sneaker has visual defects upon arrival to the facility, the seller will be given the option to provide the buyer with a discount ranging from 0%-20%. Thousands of sales are being made on the app on a daily basis, so having strong authenticators is a key component in maintaining a strong work flow.

StockX

StockX was founded in 2015 in Detroit, Michigan by Josh Luber. It was created in order to become an online marketplace to buy and sell things such as sneakers, streetwear, watches, and designer handbags. They successfully raised over millions over the years, with their latest round of funding nearing close to $44 million. StockX was created in order to ease both the buyer and seller experience, competing directly with applications like GOAT. Some of the main features that separate StockX from its competitors include the ability to sell more than just sneakers, and allowing for sellers to change their prices with increments of as low as $1 differences. The easy access to this marketplace is one of the reasons is leading against its competitors as there is a minimal verification process.

The buying and selling experience is designed to provide keep the whole process as simple as possible. As a buyer, you are able to keep track of current offers that are placed, pending purchases, and your previous purchase history. As a seller, you can easily list any item on the website by entering the SKU or name of the product. From here, you are able to list it at a price and either decrease or increase based on the current market for the item. There is also an option to accept the current bids available, and the seller is also able to view various things including items listed, items that are pending shipment, and items that were sold in the past. . StockX has become one of the most prominent marketplaces to buy and sell different items and is only continuing to expand.

SLACK

Slack Logo

Slack is a cloud-based collaboration tool and service. It was founded by Stewart Butterfield. It is an acronym for "Searchable Log of All Conversation and Knowledge". It was launched in 2014. Slack offers a numerous amount of features. You can have organized chatrooms by topic, private, and direct messaging. You can search through your conversations to find files, past conversations, and people. Slack supports third-party service integration like google drive, trello, dropbox, and more! Slack has grown so much since then and has spread their locations to many different places like London, Dublin, Lemourne, New York, and Tokyo. With Slack, everyone is accessible at any time through texting, calling, or video chatting.

Slack is extremely popular for work environments due to their instant messaging and different groups. Multichannel communication allows those on the same teams or groups to communicate easily regarding any work or projects done. This platform is seen as appropriate and acceptable for work conversations. Additionally, Slack has soared in popularity, especially during the COVID-19 pandemic and work-from-home becoming very popular. It has been so successful that Salesforce has acquired Slack for over $27 billion , making it the largest acquisition for the company. This deal estimates Slack at over 24 times its expected revenue for the next fiscal year .

References

1. Khajeheian, Datis. "New venture creation in social media platform; towards a framework for media entrepreneurship." Handbook of social media management. Springer Berlin Heidelberg, 2013. 125-142.
2. Leadbeater, Charles. The rise of the social entrepreneur. No. 25. Demos, 1997.
3. Hudson, Simon, and Karen Thal. "The impact of social media on the consumer decision process: Implications for tourism marketing." Journal of Travel & Tourism Marketing 30.1-2 (2013): 156-160.
4. https://tech.co/real-correlation-media-entrepreneurship-programs-su-bring-everything-full-circle-2014-05/amp
5. Jagongo, A., & Kinyua, C. (2013). The social media and entrepreneurship growth. International Journal of Humanities and Social Science, 3(10), 213-227.

https://www.goat.com/faq